Search Engine Optimization? That’s a mouthful……..what exactly is “SEO?”

SEO is the process of affecting the visibility of a website or web page in a search engines “natural” (un-paid) search results. The higher ranked on the search results page, and more frequently a site appears in the search results list, the more search engine users will visit your site.

Search engine users click on organic search results on Google and Bing by a margin of 94 to 6 percent – GroupM and Neilsen, published August 2012. Study based on 28 million web users in June 2011

As an internet marketing strategy, SEO considers how search engines work, what people search for, the search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content and associated html coding, to both increase its relevance to specific keywords and/or to remove barriers to the indexing process of search engines. Promoting a site to increase the number of inbound links, and integrating social media, is another effective SEO strategy.

We were very fortunate to have CDS referred to us for our marketing needs and strategy.  The first project was to develop a new website for our tree service operations.  When we began, it was explained to CDS in the past we have had a constant problem with web developers not staying on task.  CDS listened to our needs, developed a strategy, put a plan together with timelines, and performed by completing the project on time with no frustrations getting the job done.
Tom Ellington, President Bayscape Landscape and Arbortek Trees

CDS offers the complete SEO package. We can do it all for you, or maybe you just need a some metrics on a landing page? Or maybe you have a mature site and it’s time to increase your inbound links? We can do one piece at a time, or we can complete the entire website project with regard to development, content, and design. Here is a list of some of the SEO and web design services we offer:

Keyword Optimization
Proper SEO-friendly site architecture development
Landing page and sub-page design
Inbound Linking Campaigns
Local SEO and Citation Sourcing
Integration of Social Media Platforms
Mobile Friendly SEO