Press Releases seem “old school” right? Quite the contrary.
Press Releases are versatile. Publishing a press release online can provide valuable inbound links to your website, drive traffic, and increase your chance of being found online. Press Releases can be shared on blogs and social media sites also.
Press Releases are the Swiss Army Knife of digital marketing.
- Submit them to high ranking directories for inbound links to your website (helps your page rank)
- Embed published links into your email marketing campaigns (now you have custom content)
- Post on your social media platforms (and finally you are sharing more about your brand!)